You know that feeling when you’re listening to a sales call recording and you catch something brilliant your rep said that closed the deal? Or worse, you hear them fumble an objection you know they’ve been trained on five times? That feeling is exactly what led to the rise of conversation intelligence. And if you’re […]

So, you’ve probably come across the term video sales letter (or VSL) somewhere on the internet, right? No? That’s okay, you’re about to find out why marketers can’t stop talking about them (and why your next best salesperson might just be… a video). Here’s the thing: videos sell. According to 2024 data from Wyzowl, 87% […]